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If there is a fragrance brand that really has an impact, it is phlur. It was started in the USA in 2015, but crossed the pond in 2022 and published a steady stream of scents that put the Internet in frenzy. His signature – and usually unusual – “missing person” fragrance sold out in five hours after the start in the USA.
The brand creates fragrances and eau de parfums, and as you may expect, the fragrance doors are the cheaper option with small bottles from £ 25. The Eau de Parfums are more expensive and with 50 ml bottles in full size £ 99.
The Eau de Parfums and hair and body fragrances designed, still pack for themselves. There is a fragrance profile and a fragrance for every taste. Regardless of whether you prefer softer and subtle aromas, sweet and fruity scents or look for the perfect spray for the summer months, there is a fragrance.
But with so many offers – and abstract, inconspicuous names such as “father figure” and “not your baby” it can be difficult to find out where to start. That's why I spent weeks to test all 23 perfumes from Phlurs and create a selection list of my absolute favorites. The top place for Phlur Heavy Cream for its sweet, flashy fragrance, but if that is not your thing, I have found several great options.
How I tested
I tried both perfumes and body reducers (Ellis Cochrane/The Independent)
With 23 scents to choose from – at the time of writing – I wore each of the fragrances for several days and put them on my wrists, pitch points and hair. I have evaluated each of them according to the following criteria:
- Notes and on-Skin aroma: I noticed the different notes and how well they mixed to create the overall fragrance profile of every fragrance.
- Period: You don't want a fragrance that fades within minutes after application. So I have determined how long the fragrance lasted from tomorrow to evening on my skin.
- Power: Although it is unfair to compare body mistakes and eau de parfums, as the latter take longer and have a stronger throw, I made the strength of the scents and whether they were on the lighter or heavier side.
- Feel: I examined how the formula felt on my skin and whether these fragrances caused irritation.
Why you can trust indy -best evaluations
The “Product Reviews” section, the Indybest tester, examine a number of products without prejudices to determine whether they really work.
Ellis Cochrane is a beauty author who has tried, tested and recommended a large selection of beauty products, from bath oils to scalp, color web hair care and chemical shells. As with all products in our reviews, all Phlur-Perfums Ellis were enforced by practical tests through real world.
The best phlur perfume and body mistakes for 2025 are:
- Best overall – Phlur Heavy cream hair and body fragrance fog: £ 38, self -sideline.com
- Best floral scent – Phlur Rose Peits Eau de Parfum: £ 88, spacekenk.com
- Best sweet fragrance – Phlur Strawberry Letter Eau de Parfum: £ 99, spacekenk.com
- Best fresh fragrance – Phlur Father Illustration Eau de Parfum: £ 99, spacekenk.com
- Best summer fragrance – Phlur beach skin hair and body fragrance fog: £ 38, self -sides.com
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