Prime Industries The place GPS Monitoring Is Important

GPS tracking technology has become an indispensable part of many industries today. Aigerim Berzinya, Director of Marketing at Turtler, explains why it not only improves services, but is mutually beneficial for employees and employers.

Any business can easily incorporate the latest GPS tracking technology into their daily operations, increasing productivity and minimizing the risk of wasted money.

GPS monitoring ensures that your employees never lose sight of or lose their mind : You can keep an eye on your routines and activities to spot potential mistakes, which will result in better performance in every way.

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Provided you use it properly and keep staff up to date with your tracking plans, everyone will benefit from GPS tracking. In certain industries, however, this technology is no longer an option to avoid costly mistakes and motivate underperforming employees.

Courier / delivery services

Companies like Hermes and Royal Mail – two of the major players in the courier / delivery industry – are using GPS tracking in their services.

At Hermes in particular, parcel tracking is incredibly effective and gives customers the ability to monitor the status of their shipment throughout the processing. This is updated whenever the position of the package changes in the delivery cycle and you can follow this on their website.

This is the key to a high level of service: Today, customers want to know when they can expect their parcel without having to call a number or relying on rough estimates. The courier / delivery industry is an important intermediary between seller and buyer, with both parties dependent on their efficiency.

Thanks to GPS tracking, everyone involved knows exactly where their parcel is on the way from the central sorting point to your door.


Logistics companies with large fleets have to keep an eye on every vehicle and driver at all times. Historically, this work involved a great deal of trust, phone calls, and radio communications, but GPS tracking is a much more effective solution.

Logistics companies ship to hundreds, if not thousands, of recipients every week, and any service outage can have a major negative impact. For example, if a logistics company is tasked with delivering pharmaceutical goods, but the driver misses the delivery, countless people can do without the drugs they need at a certain point in time.

Likewise, drivers transporting groceries or clothing for a company can cause real problems if they are late so that those companies can no longer serve their customers. Even if it’s only an hour or two delay, it costs the recipient money – and has a negative impact on their reputation.

GPS tracking enables fleet managers to monitor their drivers’ speeds, routes, and fuel consumption, and to help them plan trips to avoid heavy traffic. Logistics companies can maximize their productivity and minimize delays significantly.


Construction companies pay a lot of money for their equipment, and GPS trackers can help them find these items in the event of a robbery.

Trucks, power tools, and other local essentials can be targets for thieves. Irish construction crime has increased in recent years despite the successful raid on Lake Garda. Construction companies must equip their vehicles with GPS tracking devices in the event that opportunistic criminals attempt to remove them from a construction site; the damage only gets worse if tools are left in it.

In-vehicle GPS tracking can also ensure that drivers moving loads from one location to another don’t waste time or take unsafe routes. Knowing that the surveillance technology is in place can provide workers with sufficient motivation to minimize wasted time and comply with appropriate safety regulations.

Additionally, tracking can be critical in providing accurate billing to customers as the data supports the number of hours a vehicle has been used over time. Individual on-site workers should also be equipped with portable GPS technology to assess their activities throughout their shift and identify any performance-related issues that may arise.

Public transportation

Buses, trains and taxis have strict timetables. Customers plan their days and activities around public transport, and if there is a disruption, their own routine is affected – often seriously.

GPS tracking enables companies to stay connected with their drivers and prepare customers early for possible delays. More and more taxi companies are releasing their own apps in order to offer customers a more convenient service and to eliminate the need for the operator to find out the location of their vehicle.

Uber naturally uses GPS tracking and provides customers with real-time data on the location of their vehicle. They set a trend that more and more companies are emulating.

Takeaway meals

The Irish takeaway industry has seen incredible growth in recent years, in large part due to smartphones and apps. Irish customers are known to spend up to 1.45 billion euros a year on take-away meals in various kitchens.

Takeaway foods have always been popular, but more competitive prices, more convenient ordering methods, and a wider range of services (courtesy of apps like Just Eat or Hungry House) make them irresistible to consumers.

You no longer have to rummage through a menu or call a restaurant to place an order: you can just open an app, browse the menu choices, and pay. GPS tracking can keep the customer informed of the delivery time of their meal while the company itself can monitor the performance of its drivers.

Accuracy is vital in the take away industry. Food that arrives late can be cold, ruining the entire experience and making it unlikely that customers will order again in the same place in the future.

Takeaway companies that use GPS tracking can monitor their drivers’ driving behavior, route choice, and speed to avoid costly mistakes. Any operator who continues to perform below average may receive additional training or perhaps cover simpler areas to improve overall productivity and accuracy.

All of the above industries can further refine and improve their services using GPS tracking technology. As the technology becomes more popular with businesses, GPS monitoring will continue to evolve and expand, which will benefit both the seller and the consumer.

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