The Geotag technology from Tazaar offers GPS tracking for industrial strength for assets

Lisa Stafford is the founder and CEO of Taazar, the company behind Geotag.

Tazar

Every year, companies lose large amounts in the event and production industries due to stolen, lost and incorrectly placed devices. Regardless of whether it is expensive light dishes, high-end cameras or sound consoles when a device has disappeared, the effects go far beyond the price.

Equipment theft, delays and bad planning remain some of the most disturbing and most expensive problems in the event industry. A speaker who is left behind at an event location or a flight housing that is sent to the wrong location can derail an entire event. Apart from the direct financial effects, these losses can affect the call, the customer's trust and the ability to deliver on time.

“A lack of equipment not only costs money, but also trust,” says Graham Gosden, Managing Director of APT-GB, an audio manufacturer based in Great Britain who has decided to integrate the persecution of Asset into his company. “If Key Gear does not appear, the event is at risk. At least with the persecution, you can see where the problem is and create a plan.”

Stop gap solutions will not cut it

To solve the problem, many specialists like Apple's Airtags turn to consumer technology. While these devices are popular for the persecution of keys and luggage, you can be neglected in a professional environment.

Some of the event companies now embed GeoTag technology into assets to keep an eye on them.

Tazar

Airtags rely on nearby Apple devices to report the location, which is sometimes only effective where there is a dense iPhone use. For equipment that is kept in remote locations or transported across borders, this can lead to dead zones and unreliable updates. Even worse, some companies state to issue thousands a year for the airtables and to manage several accounts without a central supervision.

For this reason, Stuart Campbell, Technician of Live Events, GeoTag, Tazaar's new professional tracker, describes as “Airtag on Steroids”.

“I missed Kit at events,” says Campbell. “Geotag gives us what Airtags could never do: correct visibility. It is built for our world, not for the consumer,” he adds.

Made in Great Britain

GeoTag was designed and manufactured by Tazaar in Great Britain and is a GPS-capable tracker for the professional production and event industry. GeoTag uses GPS satellite signals and offers precise updates in real time, also in distant areas without relying on mobile data networks.

The geotag system can pursue assets and show where they were. It already turns out to be useful … More Number of events and production companies that have to pursue expensive kit such as speakers, cameras and lighting. Rigs and other technology.

Tazar

GeoTag is already used and integrated by Early Adopters such as Graham Gosden's APT-GB team into production equipment. But GeoTag shows more than shows where there is something. It records where the kit was.

According to Tazaar, the GeoTag system is not just about the safety of assets. It's about peace of mind. Knowing where critical assets are and to be able to prove to be able to prove, there is more control, more self -confidence and fewer surprises.

GeoTag not only reduces the cost of lost equipment, says Tazaar. It helps to prevent the domino effect caused by the lack of devices. Delays, last-minute employees and missed deadlines are avoided. Technicians know where their equipment is. Company teams can be ahead of the problems.

Pricing and availability:

Tazaar GeoTag is available at a special introductory price. Early Adopters can now access the technology, but initially the shares are limited.